AVAVAV is the Florence label, founded in 2021 and shaped under creative director Beate Karlsson, that treats fashion as performance art. Karlsson built the brand's reputation on the four-toed Monster boots, anatomically wrong footwear with toes extended well past where a human foot would sit, and has carried that instinct for the grotesque and the comic across exaggerated flared denim and tongue-in-cheek ready-to-wear. The runways are staged as satire, with models tripping on purpose and garments engineered to come apart, fashion played as theatre rather than presented straight.
We carry AVAVAV at Feuille, including the footwear, ready-to-wear and accessories, available online and in-store at our Vancouver boutique. The pieces are sculptural and deliberately strange, designed to provoke a second look and reward the wearer who enjoys the discomfort.
