MCQ
MCQ, a pioneering fashion platform by Alexander McQueen, represents a modern approach to collective creativity in the fashion industry. Launched as an innovative concept, MCQ operates under a unique business model where different collaborators from various artistic disciplines contribute to each collection, known as "icons." This collaborative process allows for a diverse range of voices and styles to be heard, resulting in dynamic, eclectic designs that push the boundaries of traditional fashion. With a focus on sustainability and digital engagement, MCQ offers pieces that are not just fashion-forward but also embedded with a deeper cultural dialogue, appealing to a globally aware and tech-savvy audience.
