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Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. Born from the love of motorcycles, Chrome Hearts got its start from Richard's self made leather chaps, pants, jackets and vests.
Chrome Hearts specializes in high end .925 Sterling Silver, 22k Yellow Gold and 18k White Gold jewelry, eyewear, leather and cashmere clothing and ebony wood furniture with gothic rock motifs.
“My parents’ attention to detail is insane. Everything takes so long [to develop] it’s frustrating. Sometimes I’m just like, ‘What the fuck Dad, why can’t we just make this?’”
With 31 stores around the world, Chrome Hearts newest New York Flagship store is one to amaze you. It is a 16,000 square foot theme park full of ebony wood cross motifs, full size leather dinosaurs stuffies, American flags made of Sterling Silver chainmail in their signature plus motif, and of course, exclusive collaborations with the likes of Virgil Abloh, Rick Owens, Bella Hadid, Rolling Stones, Comme des Garçons, and many more.
“Chrome Hearts was built to be a 150-year-old company, made to do everything in the whole wide world, you know? We just haven’t been around long enough to do it all yet,”
Part of their huge success comes the popularity of their eyewear. Their optical and sunglass frames , at a point, were the must have item for everyone in mainland China. The use of rare and exotic woods and .925 Sterling Silver attracted luxury shoppers alike. Aside from collaborations with stars and famous designers, Chrome Hearts is a collaborator in itself. Instead of collaboration with the best like Supreme has been doing, Chrome Hearts makes the best themselves in their own factory. You can find anything Chrome Hearts. Imagine a Chrome Hearts screwdriver, flower vase, chair, bench, tire caps, jumper cables, matches holders, pizza cutters, bottle openers, candle holders, the list is endless. In Richard's own words, "Nothing here's made; everything is built".