ENFANTS RICHES DÉPRIMÉS

Enfants Riches Déprimés: Where Punk Meets Luxury

The Origins of ERD: Henri Alexander’s Dark Vision

Enfants Riches Déprimés, French for “Depressed Rich Kids,” is not just a fashion brand—it’s a statement. Founded in 2012 by Henri Alexander Levy (also known simply as Henri Alexander), the brand emerged from a collision of wealth, rebellion, and art. A self-described conceptual artist and a child of privilege, Henri created ERD as both a critique and celebration of nihilism, elitism, and punk subculture. The label is based between Los Angeles and Paris, reflecting its dual nature—both raw and refined, both American grit and European cool.

Henri's complex personal history is etched into the brand. His life has been marked by contradictions: money and self-loathing, rebellion and indulgence, anonymity and fame. Rather than running from those contradictions, Henri has channeled them into his designs—hand-drawn tees, shredded leather, obscure references to Dadaism and nihilism—all produced in extremely limited runs. “What the people want—they don’t know what the fuck they want,” Henri once said. “I just make what I want.” That refusal to follow trends is exactly what’s made him influential.

The ERD Aesthetic: Controlled Chaos

The ERD aesthetic is unmistakable. Think: destroyed T-shirts featuring scrawled artwork and cryptic slogans, oversized knits with offbeat graphics, hand-painted vintage leather jackets, and studded bombers that feel like relics from a dystopian nightclub. The pieces are never mass produced—most items are made in runs of fewer than 100, while others are entirely one-of-one. Many pieces are made by hand in ERD’s Los Angeles studio, adding an artisan layer to what may look like punk chaos at first glance.

Everything ERD puts out is rooted in Henri’s obsession with authenticity and subversion. Many of the garments are genderless, intentionally ugly, or designed to provoke discomfort. The vibe is deliberately anti-corporate, even though the price point is squarely in the luxury realm—graphic tees often retail for over $300, and jackets can go for thousands. In a world flooded with mass-market streetwear, ERD is refreshingly untouchable.

Cult Following and Cultural Impact

Despite its in-your-face exclusivity, (or maybe because of it), ERD has developed a devoted cult following. Celebrities like Travis Scott, Future, Kanye West, Rihanna, Jared Leto, and Courtney Love have all been seen in ERD pieces. The brand has been stocked at high-end concept stores like Maxfield (LA), The Webster (Miami), and Excelsior (Milan), though availability is purposely limited. ERD isn’t about accessibility—it’s about taste, wealth, and defiance.

What sets ERD apart from other luxury streetwear brands is its refusal to play nice. The brand doesn’t chase virality, doesn’t release seasonal collections like clockwork, and rarely participates in traditional runway shows. Instead, ERD thrives on mystique. Its website is sparse. Its Instagram is curated chaos. The less you know, the more you want to know.

And Now… at feuille

We’re proud to say ERD is now available at feuille.
From limited-run graphic tees to hand-worked outerwear, we carry carefully selected pieces that represent the essence of Enfants Riches Déprimés—conceptual, provocative, and always ahead of the curve.

Come experience the collection in person or check out what’s available online.
For those who get it, there’s nothing else like it.